Description

Google Tag Manager for WooCommerce is an extension that integrates eCommerce events and data into the GTM Data Layer, allowing users to use any tool they need. The extension comes with packaged presets for four main tools, allowing for easy integration without creating every GTM Variable and Trigger manually. It works with existing GTM installations and allows optional embedding of GTM snippets. The extension emits eCommerce events compatible with the GA4 format and can be adapted to other tools like Universal Analytics and Facebook Pixel. The packaged GTM presets can be imported into the GTM workspace, enabling data flow to specific tools without creating each manually. The extension offers real-time GA4 eCommerce events and supports user consent before sending data.