Description

Channel drift or network decay refers to the gradual shift of a television network away from its original programming in order to target a newer, more profitable audience or to broaden its viewership by incorporating less niche content. Often, this results in a shift from informative or artistic quality programming aimed at cultured and educated viewers toward sensational, ratings-based or reality-formatted programming designed solely for the entertainment of a mass audience. Channel drift frequently features the incorporation of infotainment, reality television and heavy advertising into the channel's lineup.