Description

"Daddy, What Did You Do in the Great War?" was a British First World War recruitment poster by Savile Lumley, and first published in March 1915 by the Parliamentary Recruiting Committee. It was commissioned and submitted to the committee by Arthur Gunn, the director of the publishers Johnson Riddle and Company. The poster shows a daughter posing a question to her father: "Daddy, what did you do in the Great War?", depicting a future from the perspective of viewers in 1915. The poster implies the viewer will be seen as a coward by following generations if they do not contribute to the war, a message inspired by Gunn's own feelings of guilt around not fighting.